Increasingly, products incorporate a 3D element in order to give a tactile texture that is closer to the simulated natural material than the substrate on which the product is printed. Products are frequently intended to simulate natural materials (wood, stone, marble, grass weaves etc). The design and production process for all of these tends to have the following elements in common:Ġ. This sector spans a number of end uses (flooring, furniture, car interiors, wall coverings) and production processes (laminated paper, cushion vinyl, ceramics, non-woven wall coverings etc). We are pleased to announce the launch of a new end to end integrated workflow solution focussed on what we (AVA) define as the ’Surfaces’ sector of the decorative print market.
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